Four Financial & Projection Metrics To Measure Your Startup

In the past three years; the Indian startup ecosystem has seen an obvious trend. Set up your startup; raise money from angels; burn through cash to acquire customers; raise subsequent rounds and burn through even more cash. But 2016, saw a change in that trend with fewer startups raising money; numerous startups shutting down their operations and more startups focusing on getting their financial model and projections on track. While acquiring customers is quintessential for a startup to operate and generate revenue; financial modeling and projections are just as important to plan, measure and evaluate the progress of your startup. While the entire nation tries to wrap its head around the startup ecosystem and keep up with its changing trends, here are four financial criteria that will make sure you generate more than you burn:   Customer Lifetime Value Revenue per customer can only be determined if there is an

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